In light of the challenges in agriculture related to quantity (achieving a better rate of protection and ensuring a source of income) and to quality (controlling and limiting sanitary and phytosanitary risks and marketing agricultural and food products that respect food safety), agricultural development stakeholders must define and implement new approaches.

From production to processing, the concepts of value chains and commodity chains become meaningful. Sustainable rural development is sought and new skills are needed in the production, processing, marketing and export "processes". International regulations, together with standards, certification and labelling, are the pillars of this sector, along with scientific and agronomic knowledge.

MODULES PEDAGOGIQUES

Introduction: Issues related to the marketing of agricultural products

Objective: Understanding of the drivers and characteristics of marketing agricultural products

MODULE 1: Concepts and definitions

Objective: Acquisition (or revision) of the theoretical bases of various concepts related to the agricultural value chain

MODULE 2: Global approach and selection of value chains

Objective: Acquisition of a global view of the "agricultural value chain approach"

MODULE 3: Functional analysis

Objective: Ability to perform a functional analysis of an agricultural value chain

MODULE 4: Economic analysis

Objective: Ability to conduct an economic analysis of an agricultural value chain

MODULE 5: Social and environmental analysis

Objective: Ability to conduct a social and environmental analysis of an agricultural value chain

MODULE 6: Marketing approach

Objective: Familiarity with the pillars of the marketing mix and the "use of these within the "agricultural value chain" approach

MODULE 7: Differentiation

Objective: Acquisition of an approach to differentiation policies and tools

MODULE 8: Policy options and tools for strengthening value chains

Objective: Acquaintance with a selection of tools for structuring and optimising agricultural value chains

MODULE 9 : Market information systems

Objective: Expansion of knowledge on the evolution, structure and advantages of the MIMS established in Africa

MODULE 10: Market access and regulations

Objective: Improved understanding of the framework and regulatory bases for accessing the European market for agri-food products

Indicative educational visit(s) depending on the availability of the participants and their interest: Rungis International Market, agricultural interprofession(s), professional unions, organisations linked to the agricultural and food sector.

RESULTATS ATTENDUS

After the training, participants will have:

Full understanding of agricultural and agri-food value chains;
A better approach to the different professionalisation strategies;
A mastery of the tools for structuring or reinforcing commodity chains;
Improved knowledge of the different marketing regulations.

PROFILS DES PARTICIPANTS

This training course is intended for officials from the Ministry of Agriculture, executives from public agricultural and rural development organisations, executives and heads of development projects focusing on 'support to the private agri-food sector', 'quality and marketing' or 'structuring or strengthening of value chains'.

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AGRICULTURE / AGRIBUSINESS